Go Hospitality
From as little as €10.00 per day you thrive, instead of survive.
Hospitality on the Costa del Sol?
The Costa del Sol has some of the finest restaurants in the world, the region is blessed with thousands of restaurants to choose from with almost as many different types of cuisine.
We are never more than 15 minutes away from some of the most amazing Bars & Restaurants offering every possible cuisine including; Tapas, Fish, Asador/Steak, Mediterranean, Pizzeria, Asian, Sushi, Chinese, Italian, Chiringitos, Beach Clubs, Belgium, Spanish, Thai, Japanese, Vegan, Indian, Moroccan, Lebanese, American, Michelin Starred & 5-star resort restaurants. The very best cuisine Europe has to offer, the variety of dishes available is endless.
Whilst this provides an amazing dining experience from a consumer perspective, this creates its own unique set of issues for restaurant owners. The market is very competitive for restaurateurs. There is also a large number of unoccupied second homes for several months of the year, reducing the number of local consumers during the off-peak seasons.
It is not unusual to see many restaurants operating at a small percentage of their capacity for long periods of time, particularly during mid-week and the off-peak season. This is where we can help!
Many restaurants do not realise until it is too late that they need an effective digital marketing strategy and budget.
The highly successful restaurants that are busy and profitable all year around embrace the strategies we offer our clients. We will demonstrate this with our in-depth competitor analysis, utilising our specialist software. We will unveil the secrets of the most successful restaurants on the Costa del Sol and show you how they do it!
There are many key elements required to create a successful restaurant including location, customer service, polite and helpful staff, excellent food, an uplifting atmosphere and ambiance, a great customer experience and good value for money.
Your restaurant may provide all or most of these key elements, but if you don’t have customers, how will they ever know how wonderful your restaurant is? How will you grow your business?
Restaurants die without customers; an effective digital marketing strategy is as important to a restaurant today as the quality of the food and service you offer to customers. Restaurants need to connect and engage with potential customers in real-time. Typically, restaurants should allocate on average a minimum of 5% of their turnover, for marketing their business, generally the percentage of investment is higher if they want to grow as a business.
Not having an effective Digital Marketing Strategy can also your effect your walk-in trade.
Diners are far less likely to walk into a restaurant spontaneously when it is empty. An empty establishment can have a massively detrimental effect on attracting walk-in trade through footfall. People love dining in busy restaurants, we all pre-judge and assume the worst, we assume a busy restaurant is a good restaurant and an empty restaurant is a bad restaurant, customers will walk straight past your restaurant into a competitors.
90%
of customers research a restaurant before dining - this is more than any other business type.
57%
of those customers viewed restaurant websites before selecting where to dine.
33%
view other customers reviews prior to dining.
Online Presence
It is imperative that every business has an excellent online presence, we are now in a digital world.
This needs to include a fully Search Engine Optimised (SEO) Website, active social media accounts, regular and engaging social media content on Facebook, Twitter Instagram, etc. An effective strategy to increase google rankings, reputation management and a complete SEO strategy.
Website Design
Every business should have its own website to remain competitive and be found online.
- Every restaurant should include an online menu.
- A website needs to be managed with regular updates.
- The website needs to be fully SEO optimised.
- The website needs effective calls to action, for example; Book now, reserve a table, find us here, see menu etc
- The website needs to have full social media integration.
- The website should be easy to navigate, have a great visual and responsive design, high-quality content, be mobile-friendly, offer good usability/user experience, be fully SEO optimised and have all keywords included in the content.
Reputation Management
While some restaurant owners believe that ignorance is bliss when it comes to customer reviews, they are critical to the success of a business.
- 92 percent of consumers read reviews
- 77 percent prefer peer reviews versus critic reviews
- 33 percent would never eat at a restaurant with less than four stars
Reviews
- Builds trust and community
- Reinforces your brand and image
- Attracts a younger, internet-savvy generation to your business
- Increases customer retention
- Increases profitability by driving business your way
- Improves search engine rankings
- Differentiates your business from competitors
- Provides cost-free advertising
Search Engine Optimisation - SEO
Local SEO is key in aiding a successful online presence for restaurants. it maximizes your chances of getting discovered by potential clients as they search for the best local business.
Restaurants must optimise the website and its content for Local SEO.
Google my business is essential for local businesses to be found online.
An effective link building strategy needs to be in place to increase the Domain Ranking and get found organically on search engines.
SEO Keyword online content, for example: If a specialty steak house refers to their restaurant as an Asador and does not mention Steak anywhere on their website, they will not be found by English speaking clients looking for a good steak house locally, it is essential all keys words relating to the restaurant are included in the content.
Social Media
Social Media is now one of the most influential digital marketing tools, the main 3 platforms being Facebook, Twitter & Instagram.
It is crucial to produce high-quality, engaging posts.
Posts need to be frequently updated, engaging your followers.
Social Media platforms build trust and brand awareness.
Social Media allows you to talk directly with your existing and future customers, it is two-way communication. You may be informing your followers in real-time of your new menu, a special of the day, or promoting a specific event.
Social Media platforms can help build your SEO, especially Facebook, Twitter & Instagram!
Hospitality packages
We have put together the following cost-efficient digital marketing packages specifically for the hospitality industry. The packages incorporate everything a restaurant requires from digital marketing to substantially increase turnover, covers & profitability. This is everything you require from a digital marketing perspective to succeed on the Costa del Sol!
We will visit you and complete a full audit of your business and your local competition
We will develop a clear program and strategy to grow your business
We will work with you to design, develop and agree cost-effective offers to attract customers during the quiet periods and days
Our hospitality packages offer a complete Digital marketing packages for:
Restaurants, Bars, Nightclubs, Beach clubs, Chiringuito’s, B&B’s & Boutique Hotels
Go Hospitality from as little as €10.00 per day
€299.00 per month + IVA
This package is designed for businesses with a turnover from €50,000 to €350,000 pa.
Whats included for just €299.00 + IVA per month
The Website
0-9 pages
|
No big upfront costs
|
No Contract
|
Dedicated web designer
|
Build new website or correct and update existing website
|
Unlimited changes to website
|
Menu design and QR code
|
Video content
|
Performance reporting
|
Unlimited webspace
|
Email address
|
Domain name and registration
|
SSL certificate
|
Mobile optimisation
|
Google friendly
|
Google my Business
The SEO
25 powerful backlinks
|
3 high DA backlinks
(per month)
|
Meta data optimisation
|
Google console setup and management
|
Google Analytics setup
|
SEO Reports
|
Backlink analysis and reporting
|
Reviews tracker
|
Reputation tracker
|
Twitter, Facebook and Instagram engagement tracker
Social Media
Up to €30.00 paid social media marketing per month included in this package
Facebook
|
Twitter |
Instagram
|
3 Weekly posts
|
Offer package designed
|
Content taken from your website
Go Hospitality Pro from as little as €20.00 per day
€599.00 per month + IVA
This package is designed for businesses with a turnover from €350,000 to €750,000 pa
Whats included for just €599.00 + IVA per month
Website
0-9 pages
|
No big upfront costs
|
No Contract
|
Dedicated web designer
|
Build new website or correct and update existing website
|
Unlimited changes to website
|
Menu design and QR code
|
Video content
|
Performance reporting
|
Unlimited webspace
|
Email address
|
Domain name and registration
|
SSL certificate
|
Mobile optimisation
|
Google friendly
|
Google my Business
SEO
25 powerful backlinks
|
6 high DA backlinks
(per month)
|
SEO Audit
|
Meta data optimisation
|
Google console setup and management
|
Google Analytics setup
|
SEO Reports
|
Competitor insights
|
Targeted link building
|
Citation tracker
|
Backlink analysis and reporting
|
Reviews tracker
|
Reputation tracker and optimisation
|
Twitter, Facebook and Instagram engagement tracker
|
Get reviews
(Increase your reputation)
Social Media
Up to €60.00 paid social media marketing per month included in this package
Facebook
|
Twitter
|
Instagram
|
5 Weekly posts
|
Offer package designed
|
Branded content with image
(Linked to your website) |
Content from your website
|
General news
|
Topical content
|
Access to a social media expert
Go Hospitality Enterprise from as little as €25.00 per day
€749.00 per month + IVA
This package is designed for businesses with a turnover from €750,000 to €1,500,000 pa
Whats included for just €749.00 + IVA per month
Website
0-9 pages
|
No big upfront costs
|
No Contract
|
Dedicated web designer
|
Build new website or correct and update existing website
|
Unlimited changes to website
|
Menu design and QR code
|
Video content
|
Performance reporting
|
Unlimited webspace
|
Email address
|
Domain name and registration
|
SSL certificate
|
Mobile optimisation
|
Google friendly
|
Google my Business
SEO
60 powerful backlinks
| 8 high DA backlinks
(per month)
| SEO Audit
| Content Strategy Consultation (1 hour per month) |
Meta data optimisation
| Keyword tracker (up to 50 terms) | Google console setup and management
| Google Analytics setup
| SEO Reports |
Competitor insights |
Targeted link building
| Citation tracker
| Backlink analysis and reporting
| Reviews tracker
| Reputation tracker and optimisation
| Twitter and Facebook engagement tracker
| Get reviews
(Increase your reputation)
Social Media
Up to €75.00 paid social media marketing per month included in this package
Facebook
|
Twitter
|
Instagram
|
LinkedIn
| 7
Weekly posts
|
Offer package designed
|
Branded content with image
(Linked to your website) |
Content from your website
|
General news
|
Topical content
|
Access to a social media expert
|
1-2-1 session to plan monthly activity
|
Monthly plan implemented
Go Hospitality Bespoke
€POA based on quotation and analysis of business + IVA
This package is bespoke, designed for businesses with a turnover in excess of €1,500,000 pa
Contact Webworx
Our partners and well used software
We use the best to provide the best!
Digital Marketing, Web Design and SEO services in Malaga, Torremolinos, Benalmadena, Fuengirola, Mijas, La Cala, Riviera Del Sol, Elviria, Cabopino, Calahonda, Marbella, Benahavis, Nueva Andalucia, Estepona, Manilva, Casares, Duquesa, Sotogrande and San Rogue
Avd. Ricardo Soriano 72, Edf.
Golden portal B 1 Planta 29601 Marbella, Malaga
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